Nurofen

Quickzorb makes a splash

Overview

Nurofen asked Now Screen to create a recognisable brand identity for new product Nurofen Quickzorb and communicate the product's point of difference of absorbing quickly.

Project Outcomes

Highest brand link ever recorded for Nurofen
Sales uplift in pharmacy exceeded KPIs
Sales uplift in grocery met KPIs

Nurofen wanted a brand ad for their new product Nurofen Quickzorb that would distinguish it within the pain management market.

Now Screen developed a highly recognisable campaign, to establish an ownable aesthetic for the new product line and communicate the key point of difference that Nurofen Quickzorb is absorbed fast.

Set in a sunlit pool, the TVC depicted a relatable scenario in which a woman is held back from enjoying her active lifestyle by the onset of a headache.

The fast absorption of Nurofen Quickzorb, represented by dynamic blue line animation, helps her to get back to being active, delivering quick, effective pain relief.

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