Hilton Clean Stay with Lysol Protection
A global initiative
Overview
Spanning 18 Hilton brands from the USA to Australia and New Zealand and everywhere in between, Hilton partnered with Lysol/Dettol to promise travellers complete peace of mind that Hilton hotels aren't just clean, they're 99.9% protected with the world's leading brand of disinfectant against all germs.
People want to travel, either for work or pleasure, but one of their biggest concerns is just how hygienic and safe the places they’ll be staying are.
The Hilton CleanStay programme guarantees a number of COVID safe processes such as rooms which are deep cleaned and disinfected between stays and then sealed so that they can only be opened by the next guest; Lysol automatic instant hand sanitizer stations at strategic positions throughout the hotels; social distancing signage, layout and education and contactless check in, check out and entry.
In a music video journey cut and set to a driving track created from the sounds of Lysol cleaning products in use, the film tracks a business traveller and a young family arriving at a Hilton hotel. This action is intercut with Hilton team members preparing the property and rooms for their stay and welcoming them into the Hilton CleanStay experience.
The multi-media campaign, which also includes a series of animated videos focusing more on the specific disinfection of high touch areas in both rooms and public spaces, will run on Hilton screens and social platforms.
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